How You Can Generate More Business Online in 2015
If you want to use the power of the internet to create more business, you will be tapping into one of the best ways to generate business. Whether it is through a laptop computer, a smartphone or a tablet, people live online, and that is where the smart business owner puts their advertising dollars and efforts. Here are three ways that you can use social media marketing and other methods in order to create business. You don’t need a lot of technology know-how but you do need to know some basics about the internet, social media and search engine optimization to get started. We’re going to cover three important areas that you should be focusing on: social media marketing, blogging and PPC advertising, also known as the practice of advertising through search engines to get clicks to your website. Here is what you need to know.
Social Media: When it comes to social media marketing, there are two websites that are king in that world: Facebook and Twitter. However, there are some other sites that you should be aware of as well. Instagram is becoming more and more popular, with people posting photos at just about every opportunity. Pinterest is one of the top social media platforms for e-commerce use. But what you really want to know is, does using these social media websites result in actual revenue?
It does. Facebook has over 30 million businesses with fan pages and business owners spent $2.66 billion on Facebook advertising in 2014, an increase from $2.27 billion last year. With ad spending increasing, more and more business owners are realizing the great potential that Facebook provides. 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online. The key is to generate followers to engage with your brand. The easiest way to do so is by following other people, from local users to users interested in your niche. The average Pinterest user spends 89 minutes per a month on the website. Pinterest shoppers spend significantly more per an order averaging between $140-$180 per order compared to $60-$80 orders for Facebook and Twitter shoppers.
Blogging: Blogs are a great tool for your website. Not only because you put a human face on your business and connect with current and potential customers, but every time you make a blog post, you increase the number of keywords that can be found to find your business through the search engines. Blogging should be a part of every single business website, and customers who follow your blog will be reminded to visit each time you post, even if you didn’t post anything promotion related. People want to hear from someone who isn’t trying to sell a product to them every time they see the business’ name, blogging about anything from day-to-day activities to unique events.
PPC Advertising: Perhaps the most underrated type of advertising that a business can do. Online businesses have been using PPC advertising for a long time, but brick-and-mortar businesses have been slower to take advantage of this medium. However, PPC advertising can be a major benefit to local businesses. If your website and PPC campaign are optimized properly, lots of potential customers can be driven to your website and then real, live customers to your business. Google’s own research showed that even with the top spot in organic search for a specific keyword, a PPC advertising campaign along with it resulted in a 50% increase in clicks, so it is well worth adding it to your advertising efforts.